part zipper.
part tech.
All powered by
your imagination.
Introducing a digital zipper that invites inspiration and delivers discovery.
Imagine a leather jacket that invites its owner to a secret concert. Or a cocktail dress that tells a resale business what it’s made of or a fleece that lets your family know you’ve gone on a hike.
No this is not a dream. Digitally connected garments are a reality. TouchLink® helps bring this world alive by enabling seamless connections to the internet.
TouchLink®enables a wide range of functionalities that increases the value of products and enhances the customer’s experiences. A simple tap of the TouchLink® puller with your smartphone can start your favorite music playlist, or track the time and distance of your run, or let family know when you are going out for a hike.
As new business models such as resale and rental take hold, the need for individual product information becomes important. TouchLink® allows information such as material composition, manufacturing location and date, product certifications and care instructions to be easily accessible.
TouchLink® helps brands to break the traditional, linear sales cycle and stay engaged with their customers. Offering a connection that’s always on, TouchLink®allows brands to communicate directly with customers to create more meaningful experiences.
TouchLink® ability for every product to have its own unique ID allows for access to its entire history and material composition. It can give consumers the transparency and traceability they crave while empow-ering the business of garment resale and rentals and enable end of life recycling.
Houdini Sportswear, the progressive Swedish outdoor brand, is at the forefront of circular innovation. They digitized their One Parka utilizing a TouchLink® zipper, unlocking capabilities throughout the entire Houdini ecosystem for resale, rental, subscription, and recycling.
“ The relationship with Houdini doesn’t end when we sell the product — it continues through use, care, reuse and next life. Connected, our products become vehicles for these continuous conversations and our support.
Connecting our products, we will be able to deliver a richer customer experience and foster long term relationships with products, community and the planet.”
JESPER DANIELSSON
Houdini, Head of Product
YKK opens the door to a new world of consumer experiences through wearable technology. Check out the story behind our new TouchLink® slider and the possibilities it enables by clicking below button.
Wearable technology is helping Houdini Sportswear connect with their customers.
Find out how YKK’s TouchLink® slider is helping to enable the Houdini Universe ecosystem and build community by clicking below button.
TouchLink® is your
canvas to create
stronger customer
connections, powered
by your imagination.
Your YKK sales representative can help make your inspirations come alive. Contact them to learn about the TouchLink® technology and how to utilize it in your products.
YKK, and the combined mark of YKK Little Parts, Big Difference. are the registered trademarks of YKK CORPORATION in Japan and other countries/regions.
TouchLink is a trademark of YKK CORPORATION in Japan and other countries/regions.
©2022 YKK CORPORATION | AUGUST 2021